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How Digital Advertising Can Improve Your Marketing

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Think of disposable nappies. They’re really not that interesting, just a bunch of material capable of trapping liquid and designed to fit babies like regular undergarments. If you’re a first time parent and you walk down the grocery aisle filled with hundreds of nappy products, you’d be dumbfounded with the different types and brands. Low waist. Extra comfort. Super dry.

However, as overwhelming as it may seem, most mothers seem to know what they want, not even batting an eyelash as they reach out to buy the brand of their choice. What’s the invisible but powerful hand that beckons at them to pick up a product and stay loyal to it?

That influential tool is called advertising.

Every day, thousands of ads greet us. From the giant poster that catches your eye at the bus stop right down to the mobile applications, there’s simply no escaping promotional offers. It can be anything from “Hey, did you see the new Jennifer Lawrence movie? It’s awesome! You should watch it.” to the huge billboard illustrating what a can of tuna can do for you. Even the long line at a coffee shop can be a form of advertising. It gets you interested enough to check what the hype is all about.

With the advent of people preferring to use their mobile devices such as laptops, tablets and smartphones, advertising has reached a new level. Digital advertising uses the Internet to engage consumers who are on the go.

Using nappies as an example in this article, find out why digital advertising is your answer to reaping profits and tasting sweet success.

1. It’s Less Expensive and Creates More Brand Awareness.

Banner Ads

Some nappy companies spend money on huge billboards situated in the busy metro, costing them more than it would to produce thousands of their products. But how many people do you think would look up when they’re busy concentrating on manoeuvring their vehicles to get to their destinations? Digital advertising, on the other hand, can reach more audience than the ones on the congested streets. If you’re a small business competing against the giants in the industry and you need to let people know how great your products are, a digital agency can assist you even if you have a minimal budget for pitching your wares. Plus, you can advertise on more platforms and the more your company advertises, the more your brand is etched in your consumers’ minds.

2. It Turns a Consumer’s Want into a NEED.

There are only four basic needs: food, water, shelter and clothing. These are the things you can’t do without. People can’t live without a house and clothes to keep them warm, food to nourish and water to quench their thirst. Wants, on the other hand, are perks. You don’t need flavoured water, branded clothing and you certainly don’t need a 15-room mansion.

In the same way, mothers do not really require disposable nappies to perfect parenting. Advertising, however, created a need to purchase them. Targeting tired housewives and busy mothers, you can see a billboard of a beautiful mom carrying a smiling baby captioned “No more wet beds. Say hello to the improved (brand name), now made more absorbent!” A tired mum who wants longer, uninterrupted sleep during the night, would snatch that right off the shelves.

3. It Establishes Easy Monitoring and Sales Consistency.

Google Analytics

Do you have special promotions and new products? Digital advertising makes it easy to communicate with your customer through email marketing, apps and social networks. Compared to traditional advertising, it’s easy to keep track of how many people actually saw your ad with analytics tools. If the number of people viewing your ad is not satisfactory, you can tweak the campaign and figure out a new way to get your customers’ interest.

Tired of the so-called off peak season? Digital advertising lets you create special promotions faster than the traditional way. Now, you don’t have to wait for customers to make the first move. An augmented reality app for navigation, for example, lets customers locate your store easily with a live simulation of one’s environment. They can even buy your products straight from their smartphones using ARs. Shopping has never been this convenient!

Conclusion

Do you still remember the old ways of calling customers just to promote new products? Before you can get a word out of your sales pitch, your ears are ringing with the loud slamming of the phone. It’s a good thing you don’t have to resort to that anymore. An established digital agency can help endorse your products using effective digital advertising. It’s the more convenient, affordable and effective way to getting noticed and improving your brand’s marketing efforts.

 

Author Bio:

Debra Wright is a Marketing specialist, cupcake enthusiast and online author trying to make a mark in the web in not less than 500 words. Her motto: keep to your side of the bed.


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